
Scott Sports
We were asked by Scott Sports to film the creative process behind the design of the Plasma TT bike. We created several shot teasers and trailers for the Scott website as part of a larger campaign, culminating in a longer video screened at the bike’s Venice launch.
"The Plasma TT Bike is an important project for SCOTT for many reasons including revolutionary technology, innovation and design.
Our goal was to put all our knowledge and passion in this new product. We had to find a way to increase brand image and provide the right information to our consumers. On this point, Smart Productions was a key partner in using video to offer interesting, clear and original information.
Smart Productions followed the project from the beginning and was able to explain a new R&D process. We worked together on three different videos: Rumours to create attention and desire, Invitation of International press for the product launch and the launch video summarising the full process, screened live at our bike launch in Venice in MAY 2009.
Due to the quality of the video, we enjoyed success on all three videos and got great coverage during two months on specialist medias. We use the HD video movies on our entire communication platforms (Scott-sports.com, Twitter, Facebook, You Tube, Vimeo) and our product presentations.
It is the first time a Bike company has recorded and filmed the full development process. Scott has been very please to realize this project with Smart Productions."
Lionel Giradin - Marketing coordinator Bike, Scott Sports Ltd
